Business in the Americas is GELAN´s program dedicated to nearshoring and friendshoring strategies, inviting American companies to invest in Colombia as a smarter alternative to Asia. Asian supply chains bring real risks - geopolitical tension, long shipping times, and eroding trust - while Colombia offers geographic proximity, cultural alignment, skilled bilingual talent, and a shared democratic framework. The result is resilience and a genuine strategic ally, not just a cheaper vendor. Additionally, both countries share the Eastern Standard Time zone, which makes comunicatios much easier. Colombia is also the door to Central and South American markets. Nearshoring, growing markets, rule of law and cultural afinity. What are you waiting for?